Bespoke Fashion according to Wikipedia (click to find out much more - as in "made to measure" vs "bespoke" :
Meaning of the term[edit]
The word "bespoke" itself is derived from the verb "bespeak", to speak for something, in the specialised meaning "to give order for it to be made".[3] The term bespoke in fashion is reserved for individually patterned and crafted men's clothing, analogous to women's haute couture,[4] in contrast with mass-manufactured ready-to-wear (also called off-the-peg or off-the-rack). The term originated from Savile Row, a street in London considered the "Golden Mile of tailoring".[5]
Everything changed with World War II
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